Ben & Jerry’s at Sainsbury’s

In this day and age of economic recession, inflation and rising food cost I was happy to spot this in my local Sainsbury's:

That's right, Sainsbury's permanently dropped the price of B&J's Phish Food by 4 (four!) pennies to £3.95. So now you not only save the planet by eating B&J's ice cream, you also save money! I really don't understand how we can have 4% inflation here in England when Sainsbury's cuts ice cream prices by a full percentage point? Maybe i just dont understand how the economy works. Or, judging from the thick layer of frost on the containers, British people wouldn't know a bargain if it stood up in their tea. What I do know is that Sainsbury's made it just that little bit easier to balance this family's budget and for that I am grateful. When I have more time I'll write a full review about them, but for now I will just add half a star to their rating.

Sainsbury's Rating: ★★★☆☆

1 comment so far ↓

#1 Eg on 08.06.08 at 11:35 am

Appease the masses with delicious ice cream, and then raise the cost of electricity by 30%… our fat will keep us warm this winter!

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