In this day and age of economic recession, inflation and rising food cost I was happy to spot this in my local Sainsbury's:
That's right, Sainsbury's permanently dropped the price of B&J's Phish Food by 4 (four!) pennies to £3.95. So now you not only save the planet by eating B&J's ice cream, you also save money! I really don't understand how we can have 4% inflation here in England when Sainsbury's cuts ice cream prices by a full percentage point? Maybe i just dont understand how the economy works. Or, judging from the thick layer of frost on the containers, British people wouldn't know a bargain if it stood up in their tea. What I do know is that Sainsbury's made it just that little bit easier to balance this family's budget and for that I am grateful. When I have more time I'll write a full review about them, but for now I will just add half a star to their rating.
Sainsbury's Rating: 
